Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 18, 2024 20:03
French sports retailer Decathlon is accelerating its investments to ramp up production and enhance its retail presence further in India, one of its "most important" global markets, its Global CEO Barbara Martin Coppola has said.
Mar 18, 2024 20:03
MUMBAI: JioCinema, official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight. 
Mar 18, 2024 20:03
A night to celebrate the silver jubilee function of Sunil Gavaskar's Champs Foundation, was also an occasion to announce the tie-up of the batting legend's NGO with Spartan, the toughest obstacle race in the world, which will be brought to India by PMG.  A part of the proceeds from the Spartan races will be handed over to the foundation to supplement its  activities.
Mar 18, 2024 20:03
NEW DELHI: Ocean Sharma, a prominent caster of the country’s esports industry, has been appointed as the national presenter for the upcoming season of the Indian Premier League (IPL) 2024 by Star Sports.  Ocean becomes the first Indian esports caster to be onboarded as a presenter for the world's premier franchise cricket league.
Mar 18, 2024 19:03
JAIPUR: Schneider Electric, a leader in digital transformation of energy management and nextgen automation, has renewed its partnership with Rajasthan Royals as their 'Official Sustainability Partner' for the third consecutive year. 
Mar 15, 2024 21:03
Indian Premier League franchise Punjab Kings has announced that Dream11, a fantasy sports platform, has been onboarded as the title sponsor for the franchise for the upcoming season of the Indian Premier League.
Mar 15, 2024 20:03
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has opened its largest store in India in Bengaluru. 
Mar 15, 2024 20:03
BENGALURU: Biscuit brand Britannia launched a campaign which encourages a hunger for sports beyond cricket. 
Mar 15, 2024 20:03
Woloo, a loo discovery app announces the appointment of Indian Women's Cricket Team Captain, Harmanpreet Kaur, as their brand ambassador. Founded by Manish Kelshikar, the app is aimed at providing safe and hygienic washroom facilities for women. The users can locate and access certified washrooms using the app, ensuring safety, cleanliness, and hygiene.
Mar 15, 2024 20:03
Online skill-gaming platform Games24x7 has onboarded cricket prodigies Rinku Singh and Yashasvi Jaiswal as new brand ambassadors for its fantasy sports platform My11Circle.