COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 04, 2021 15:12
KOCHI: Kerala Blasters FC Saturday announced Mouri Tech as KBFC's official partner for the forthcoming season of the Hero Indian Super League (ISL). Founded in 2005, Texas-headquartered Mouri Tech, which has offices across five continents, is an enterprise solutions provider with a customer base that includes fortune 500 companies and growing small businesses. 
Dec 03, 2021 16:12
DENVER: The UFC has announced a new partnership with connected fitness technology platform Clmbr. The world’s premier mixed martial arts organization and Clmbr will team up to leverage the power of their respective brands to further connect with their audiences throughout the United States and Canada.
Dec 03, 2021 13:12
MUMBAI: KFC India has roped in Indian athletics icon PT Usha for its new campaign to endorse its ‘Express Pick-up’ service. 
Dec 02, 2021 16:12
LONDON: Dentsu International Wednesday announced the appointment of Alex Hesz as Global chief strategy officer. 
Dec 02, 2021 15:12
NEW DELHI: Indian sports management company Sportz Village Xp successfully organized the third season of Red Bull’s women’s double badminton championship program - ‘Red Bull Shuttle Up’.  Shuttle Up is India’s first exclusive women’s double badminton open championship program and serves as a platform for budding female badminton players (age category 16+ years) to showcase their skills.
Dec 02, 2021 14:12
MUMBAI: Sania Mirza will be in Bengaluru Spartans' corner as their supporter and brand ambassador in the Tennis Premier League, which will be played here from December 13. The Bengaluru Spartans is owned by actor, entrepreneur and social activist Kapil Jhaveri.
Dec 02, 2021 13:12
MUMBAI: FC Goa announced Thursday that Oaksmith Gold will be back as the club’s associate sponsor after the two brands agreed on a new three-year deal.  The new deal will see Oaksmith Gold be associated with the club till the summer of 2024.
Dec 01, 2021 23:12
COLOMBO: Wolf777 News, an online platform for sports news content, has come on board as the title sponsor of the Lanka Premier League. 
Dec 01, 2021 23:12
LAS VEGAS: The Rugby Football League (RFL), a newly formed US company, Wednesday launched the first-ever US Rugby Sevens Major League, which will see the world’s best international male players battle it out against the best US players for record-breaking prize money.
Dec 01, 2021 23:12
MUMBAI: French tyre major Michelin has announced the launch of Michelin Cup for E-Gamers in India.  Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest, for which registrations opened 29 November, will run till 18 December.  In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise.