Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 21, 2021 12:01
MUMBAI: LaLiga is back to engage and interact with the citizens/football fans in the city of Mumbai. LaLiga, along with its global partners Puma and BKT and Indian subcontinent broadcaster Facebook, would be installing a specially designed interactive face mask dispensing machine at the popular Bandra Bandstand location. 
Jan 20, 2021 16:01
NEW DELHI: In a stringent environment when lockdown was the norm, Spain's LaLiga was among the first to "get back on the field" to host the top 20 football teams of Spain in just 3 months/one quarter of the lockdown announcement. 
Jan 20, 2021 15:01
MUMBAI: After almost a year, cricket finally returns to Indian soil as Team India faces world champions England in a two-month series that gets underway from February 5th. 
Jan 20, 2021 12:01
NEW DELHI: MLB, in association with India on Track (IOT) and the Amateur Baseball Federation of India (ABFI), conducted online interactive coaching sessions to over 75 participants on Saturday, 16th of January and Sunday, 17th of January. 
Jan 19, 2021 12:01
~ SIX5SIX launches new kits for the Indian Senior Men's and Women's as well as Junior Men's and Women's Football Teams ~   New Delhi, 18 January 2021:  Delhi-based sportswear brand SIX5SIX along with the All India Football Federation (AIFF), on Sunday (January 10, 2021), unveiled the new Official Kit for the Indian Senior Men's and Women's as well as Junior Men's and Women's Football Teams.  
Jan 18, 2021 17:01
STAMFORD, Conn.: WWE has announced upcoming host cities for its annual pop culture extravaganza, WrestleMania, from 2021-23.
Jan 18, 2021 16:01
BENGALURU: Laliga side Sevilla FC has finalized a partnership agreement with FC Bengaluru United and Nimida Sports business group - led by Gaurav Manchanda - as part of the Spanish football club’s expansion plans to grow its brand internationally. 
Jan 15, 2021 17:01
CALGARY, Canada: The Canadian subsidiary of Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, and OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.
Jan 15, 2021 13:01
MUMBAI: Five-time Indian Premier League champions Mumbai Indians has been provided further endorsement of its claim to being India’s leading sports club on and off the field in the latest report put out by global brand valuation agency Brand Finance.   The 2020 edition winners are the only IPL team to have grown in brand value this year, registering a 7.1% upstick at $70.3 million, according to the study.
Jan 14, 2021 13:01
MUMBAI: Eros Now, leading South Asian streaming entertainment service owned by Eros STX Global Corporation, announced a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the tournament and the second held in Abu Dhabi.