Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 29, 2022 15:09
Virat Kohli ranks among the top three highest earning global sports stars on Instagram in 2022, according to the Hopper HQ Social Rich List for 2022.
Sep 28, 2022 18:09
KOCHI: Probiotic fermented milk drink Yakult Danone India Wednesday announced its association with Hero Indian Super League club Kerala Blasters FC as a health partner.  Under the association, Yakult has been identified as the official health partner for the Kerala-based franchise KBFC in the current ISL season.
Sep 28, 2022 18:09
NEW DELHI: As India gears up for the festive season, skill based online gaming platform Taj Rummy, from the house of Gridlogic, Wednesday announced the onboarding of cricketer Dinesh Karthik as their brand ambassador to further drive brand recall. 
Sep 28, 2022 17:09
MUMBAI: FC Goa has announced Parimatch News as the club’s main principal sponsor for the 2022-23 season of the Hero Indian Super League.  As part of the multi-year tie-up, Parimatch News will appear on the chest of the club shirt and training wear throughout the course of the season.
Sep 28, 2022 17:09
DUBAI: Boxing and entertainment company Global Titans announced that Dubai would play host to the first series of ‘Global Titans Fight Night’.  Exclusively broadcasting on PPV, this event looks to be a historic moment in the UAE sporting calendar due to its headline bout that pits sports legend – Floyd “Money” Mayweather - against the Gen-Z YouTube sensation turned pro-boxer Deji.
Sep 27, 2022 16:09
MUMBAI: Manchester United’s international fan event, #ILOVEUNITED, is returning to Kolkata on Sunday 16 October, as the club delivers on a promise made to its supporters in India last season.
Sep 27, 2022 15:09
NEW YORK: HCLTech, a leading global technology company, Tuesday announced it has been named an Official Cornerstone Partner of MetLife Stadium and the official digital transformation partner of the New York Giants, New York Jets and MetLife Stadium. 
Sep 27, 2022 15:09
SINGAPORE: Toyota Motor Asia Pacific (TMAP) has extended its partnership with dentsu Singapore and ONE Esports, a subsidiary of Group ONE Holdings (ONE), for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’. 
Sep 27, 2022 14:09
LONDON: TGI Sport has announced a long-term partnership with The Football Association [The FA] to deploy Parallel Ads for Emirates FA Cup matches at Wembley, the home of English football.
Sep 26, 2022 16:09
KOCHI: Kerala Blasters FC announced an extension with BodyFirst as the team’s official Nutrition Partner for the upcoming season of the Hero Indian Super League.  BodyFirst, a family wellness and sports nutrition company based in Mumbai, aims to make India nutritionally efficient with its "vegetarian, clean, safe, and qualified products that are formulated with clinically studied and researched ingredients".