Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 19, 2022 11:05
NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag. The collaboration will bring Riyan as a content creator on Rooter’s platform.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 20:05
MUMBAI: The National Basketball Association (NBA) and ACG, the world’s only integrated pharma manufacturing solutions company, Wednesday announced the return of ACG-NBA Jump, India’s first national basketball scouting program that provides aspiring basketball players from across the country with a platform to compete alongside one another, showcase their skills and receive additional basketball development opportunities.
May 18, 2022 19:05
NEW DELHI: Communications consultancy First Partners has won the communications mandate for multi-gaming platform Games24x7.  First Partners will be responsible for managing brand reputation for Games24x7.
May 18, 2022 19:05
The prestigious tournament, set to begin on May 23rd, is a World Cup qualifier. India, Japan, Pakistan, and hosts Indonesia are placed in pool A while Malaysia, Korea, Oman, and Bangladesh are grouped in pool B. In a mega battle, India will face off against Pakistan in Pool A match on Monday, 23rd May. 
May 18, 2022 19:05
SAN JOSE, Calif.: Extreme Networks Tuesday announced that Premier League giants Liverpool FC has selected the cloud-driven networking company as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership.  The deployment will begin later this year.
May 17, 2022 16:05
MUMBAI: Sony Sports Network has launched its new campaign for cricket that provides them a chance to celebrate India’s favorite game in 2022.  The sports network launched the first of three films this week, which is a part of their campaign titled ‘Non-Stop cricket on Sony Sports Network’ on its channels and social media platforms.
May 17, 2022 15:05
NEW DELHI: Gizmore announced Tuesday the appointment of cricketer Dinesh Karthik as the Indian smart accessories, fitness gear and home audio brand's ambassador.  As a part of the collaboration, the wicket-keeper batsman will be seen in an integrated campaign promoting the fitness and audio range of the Gizmore and expanding its consumer connect.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 17, 2022 10:05
MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner.