COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Oct 20, 2020 17:10
NEW DELHI: Champions Yacht Club FMSCI Indian National Rally Championship 2020 will see a strong Japanese presence with tyre major Yokohama making a comeback into the country's marquee motorsport championship.
Oct 20, 2020 17:10
NEW DELHI: Ahead of the El Clásico between Real Madrid and FC Barcelona on 24 Oct, LaLiga has launched the LaLiga eSpace app, available for Android platform, to provide fans with interesting up-to-date, exclusives, and last-minute contents to create a complete football experience. 
Oct 20, 2020 14:10
MUMBAI: Global sportswear brand PUMA Tuesday announced a strategic long-term partnership with Hero Indian Super League franchise Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the club, starting the 2020-21 football season.  
Oct 19, 2020 18:10
KOCHI: Kerala Blasters FC announced Monday that Reyaur Sports, for a second year running, will continue as the official Kitting and Merchandise Partner of KBFC for Hero ISL Season 7 (2020-21). 
Oct 19, 2020 17:10
NYON, Switzerland: Mastercard Monday announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.
Oct 19, 2020 17:10
LONDON: Premier league title holders Liverpool FC have signed a multi-year agreement that will position travel platform Expedia as a principal partner of the club, landing on the shirt sleeve of both men's and women's team kit. The Expedia sleeve patch debuted on the Reds’ strip during the Premier League clash with Everton at Goodison Park on Saturday.
Oct 19, 2020 16:10
MUMBAI: Indian full-stack auto tech company CarDekho Monday announced its latest campaign for CarDekho Gaadi Store under the theme ‘Karo India Forward, Karo Gaadi Forward’ with brand ambassadors Rahul Dravid and Mahesh Babu. 
Oct 19, 2020 15:10
KOCHI: Young Blasters, a grassroots and youth development initiative of Kerala Blasters FC have announced a 5-year partnership agreement with the Sporthood network of sports centres as part of the club’s vision to spread the KBFC style of football across Kerala through a standardised, scientific and procedural form of coaching that paves way to a bright career in football.
Oct 16, 2020 17:10
MUMBAI: Ace Indian cricketer and Captain of Mumbai Indians, Rohit Sharma has been signed up by India’s leading beauty accessories brand, Vega, for its men’s personal grooming electronics range under the ‘Vega Men’ brand.  
Oct 16, 2020 16:10
NEW DELHI: Fresh off delivering the inaugural Jharkhand Premier League T20, TCM Sports Management Pvt Ltd, commercial rights holder to the upcoming first edition of the Andhra T20 League as well, announced Friday that the event would kick off on 22nd October.