Master Blaster Sachin Tendulkar is the advanced stages of launching a new athleisure brand with former Swiggy Instamart head Karthik Gurumurthy, as per media reports.
Per the reports, former Swiggy executive Karan Arora will join the duo as the third co-founder.
Tendulkar is already a part of a joint venture for menswear brand True Blue, which was launched in 2016 in partnership with Arvind Fashion Brands Limited.
