MUMBAI: TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (24th Feb) afternoon, commemorating the pink ball Test Match between India and England in Ahmedabad, Gujarat.
Commenting on the initiative, a TAM Media Research spokesperson said: “TAM Sports will be turning pink once again, for 3rd India England Pink Test match. This is in reverence to the spirit of cricket as a sport, Indian sponsors and cricket fans. If you recall, TAM Sports had turned pink for the very first pink ball Test in India, year 2019.
“To further demonstrate TAM Sports’ commitment to keep serving Sports fraternity, we announce a complimentary Brand Evaluation Report (Brand Exposure on TV) for the 1st Test Match (on-ground / in-stadia sponsor brands) in the world’s largest cricket arena.
“TAM Sports has been in India for more than a decade, serving a number of brands present on sports arena and gracing several of the sporting occasions. This is our way of showing gratitude to the brands supporting the game, our players, the sporting bodies as well as infrastructure creators of the brand new stadium at Motera, which are a part of our awe-inspiring ambassadors for the country.”
Launched in 2009, TAM Sports functions with a clear objective to monitor, measure and manage sports sponsorship, sports content infringement and provide consultancy using sports research data. It works with several stakeholders including sponsors, sports federations/associations, teams, broadcasters and rights owners, examining the dynamics of sports marketing, investments and ROI.