Joy Personal Care has announced its sponsorship with Delhi Capitals as an associate sponsor for the inaugural season of the Women’s Premier League.
As a part of the association deliverables, the logo of Joy Personal care will be featured on the non-lead arm of the team’s official jersey. Additionally, as an adjunct to the association with Delhi Capitals, Joy has onboarded Jemimah Rodrigues, Shafali Verma, and Meg Lanning as brand ambassadors.
The Delhi Capitals team will be involved in a series of brand initiatives to engage and attract a strong fan base.
Sunil Agarwal, chairman, RSH Global said, “We are confident that our brand's aspiration to empower women will be further strengthened by this collaboration.”
Poulomi Roy, chief marketing officer, RSH Global said, “We believe that this partnership will inspire more women to join sports and challenge the societal boundaries that have been imposed on them. We aspire to create a lasting impact on the world and to drive forward the gender neutrality movements.”
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