Global Sports, a company promoting pickleball in India, has announced filmmaker and "cultural icon" Karan Johar as their brand ambassador.
Over the last 3 to 4 years, Pickleball’s popularity has surged in India, wherein Mumbai alone, the number of pickleball courts has soared from a mere 15 to 250 in just the last year.
What sets the fast growing game apart is its unique ability to foster a sense of community, attracting men, women, and individuals of all ages. The sport has gained popularity among those aged 35-plus and 50-plus, with amateur tournaments witnessing enthusiastic participation from hundreds of players.
Global Sports, founded by Hemal Jain, Divyesh Jain, Suresh Bhansali, and Niraj Jain, has been at the forefront of promoting Pickleball in India for the past two years. The addition of Shashank Khaitan and Meghashrey founder, Seema Singh, as a partner in 2023 marked a significant turning point, leading to increased promotion and investment in the pickleball ecosystem. Yudi Ruia's partnership further strengthened the team, bringing international exposure and
corporate connections to the table.
Karan Johar, a stalwart in India's pop culture movement since his directorial debut in 1998, has been a trendsetter in the realms of films, fashion, and entertainment. Taking on the responsibility as a brand ambassador, he says, “Its truly heartening to work with visionaries that look at making the
sport a household name. I hope for its meteoric rise and its final inclusion in the Olympics at some stage.”
By joining forces with Karan Johar, Global Sports aims to extend the joy of pickleball – a sport that embodies fun, fitness, and family values – across India and the Middle East. The hope is that, with Johar wielding a pickleball paddle, more Indians will be inspired to embrace the game, experience its addictive charm, and enjoy the profound fitness benefits it offers.
The pickleball tournament, Indian Open 2024 is all set to take place at NSCI dome, from February 7 to February 11.
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