Shiv Naresh awards digital mktng mandate to Maverick Global

Shiv Naresh Sports Maverick Global

Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.

Per an official release, Maverick Global will strategically develop "impactful campaigns aligned with Shiv Naresh’s objectives to enhance its digital presence among Gen-Z and Millennials". Leveraging innovative digital strategies, Maverick India aims to solidify Shiv Naresh’s position in the sports industry through targeted campaigns catering to sports enthusiasts.

Omm Dev Sharma, director of Maverick Global, expressed the marketing agency's enthusiasm about the partnership, stating: “We are delighted to collaborate with the esteemed brand Shiv Naresh Sports. Shiv Naresh has a long-standing reputation for supporting Indian players with high-quality sports apparel and equipment. Our objective is to expand its reach and create awareness among aspiring athletes. As sports enthusiasts ourselves, partnering with a brand that shares our commitment to motivating athletes brings us immense joy and energy to deliver innovative campaigns.“

Commenting on the association, Shiv Naresh managing director Shiv Prakash Singh, said: “We are pleased to appoint Maverick Global as our communication partner. While we have been actively involved in various initiatives, we recognize the need to enhance our mass appeal and digital presence. With Maverick Global expertise, we aim to amplify our brand visibility and educate a wider audience about Shiv Naresh products. We trust that Team Maverick Global will elevate our brand to new heights.”

Shiv Naresh Sports, based in New Delhi, is a renowned sports company that manufactures and exports top-quality sportswear, shoes, tracks, kit bags, scoreboards, and LED screens globally, endorsing Rio Olympic players, Hockey India, and swimmers.