Sep 26, 2012 - Source: IMG Media
IMG Media’s Corporate Films and Commercials division, part of IMG Worldwide, the global sports, fashion and media company, has won two more Awards at the prestigious IVCA Clarion Awards for their series of short films featuring Paralympic athletes for Channel 4 and Sainsbury’s.
The win came in the ‘Television’ and ‘Advertising and Promotional’ categories for ‘Sainsbury’s and Channel 4 Present... Series 2’: a series of 10 x 90-second films which were commissioned by Channel 4 and sponsored by Sainsbury’s. The films formed part of their campaign to ignite the public’s interest in the London 2012 Paralympic Games and raise the profile of individual athletes.
The films, which also promoted Sainsbury’s sponsorship of the Paralympics, were broadcast multiple times on C4, More 4, and online on YouTube, 4OD and other websites.
The IVCA Clarion Awards are Europe’s biggest awards to recognize and reward communications for CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors.
Sarah-Jane Gear, Head of IMG’s Corporate Films and Commercials said, "We are delighted to have won these two prestigious Awards. C4 and Sainsbury’s appreciated our creative and editorial ambition for these films from the outset; and effective collaboration enabled us to realise our collective vision. We are all extremely proud of the result – beautifully shot films with a commercial style aesthetic, as well as informative and persuasive.”
Executive Producer Diana Elkins said, “Strong production values were crucial to do justice to these incredible athletes and to cut through to the viewer and engage them and we are very proud of the Director’s creative vision and the commitment of the team. Channel 4 and Sainsbury’s had high editorial and visual expectations and were fantastic to work for.”
The IVCA - International Visual Communications Association – exists to represent its members to Government and other stake-holding bodies and to promote effective business and public service communications of the highest ethical and professional standards.
The Association aims to be a center of excellence for best communication practice and works with production companies, freelancers, support service providers and clients of the industry to represent their interests and help maximize their competitiveness and professionalism.
The Association is the largest professional body of its kind in Europe with 1000 production members and 1500 Client Associates who commission business solutions from the industry.
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