Participatory Sports

LONDON: Discovery, Inc. has invested in Enduro Sports Organisation Ltd, owner and operator of the UCI recognised Enduro World Series (EWS) and EWS-E – the leading mountain bike and electric mountain bike championships.

The move will see Discovery’s Play Sports Group, the world’s largest cycling media company and community that engages with more than 40 million cycling fans and riders globally, lead the further expansion of Enduro World Series events through the creation of new live and on demand content, as well as broader commercial and event initiatives.

Apr 23, 2021 17:04
LONDON: The Professional Triathletes Organisation (PTO) Friday announced that it has appointed IMG to assist in distributing global media rights for the PTO’s flagship event - The Collins Cup in addition to future PTO owned events for the next three years.
Apr 19, 2021 19:04
MUMBAI: Procam International has announced that the 17th Edition of the World Athletics Elite Label Road Race, the Tata Mumbai Marathon 2021 edition, which was scheduled to take place on Sunday, 30 May, will need to be further rescheduled.
Apr 05, 2021 19:04
MUMBAI: As registrations continue for the world’s biggest virtual running festival, 100 Days of Running (HDOR), the promoters Monday announced leading American running shoe brand Brooks as official ‘Running Partner’ for the event. 
Mar 18, 2021 17:03
MELBOURNE: IMG has signed a new agreement with international physiotherapy, rehabilitation and strength training company Kieser to become the title sponsor of its Great Ocean Road Running Festival, which is set to reunite runners in Victoria, Australia on 15–16 May.
Mar 12, 2021 14:03
VIVEK SINGH, the joint managing director of Procam International, and someone who, along with his elder brother Anil Singh, can rightfully lay claim to having pioneered the running movement in India, has an interesting take on sports. Vivelspeak: "I derive maximum satisfaction through opportunities that help bring change into people’s lifestyles and mindsets via sport." 
Feb 23, 2021 16:02
CHICAGO, Illinois: French manufacturer TIME Sport International, has sold its bicycles and cycling equipment businesses in two separate transactions.  US bicycle derailleurs market leader SRAM has announced the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from its parent company Rossignol Group. 
Feb 11, 2021 16:02
DURBAN: The Comrades Marathon, the world's largest and oldest ultramarathon race, has been cancelled, in what was to be its centenary year.  The Comrades Marathon is an ultramarathon of approximately 89 kilometres, which is run annually in the KwaZulu-Natal province of South Africa between the cities of Durban and Pietermaritzburg. 
Feb 09, 2021 13:02
MUMBAI: Procam International, promoters of Asia’s most prestigious marathon, Tuesday announced that the Tata Mumbai Marathon (TMM) will take place on 30th May. With cautious optimism and hope, this decision has been taken after deliberation and collaborative efforts with the state and civic authorities, including the Indian and international athletic bodies.
Dec 22, 2020 19:12
NEW YORK: Exercise bike maker Peloton Interactive Inc Monday announced that it has entered into an agreement to acquire Precor, one of the largest global commercial fitness equipment providers with a significant US manufacturing presence, in a transaction valued at $420 million. 
Dec 22, 2020 18:12
BENGALURU: In collaboration with partner brands of Tata Consultancy Services World 10K, Procam International kick-started the Playscape Active Hub, an interactive platform for the active living community.