brand licensing

MUMBAI: Tata IPL franchise Gujarat Titans have joined hands with the licensing brand “Shop The Arena” to commercially launch its streetwear collection. 

The collection was showcased at the FDCI x Lakme Fashion Week on October 14th and is designed by Kanika Goyal under her own fashion label. The collection will be available for the Titan Fans to purchase on www.shopthearena.com, and GT Shop.

Apr 17, 2018 16:04
LONDON: International sports and lifestyle brand  New Era has announced a brand licensing deal with captain Virat Kohli. The Signature Headwear collection, designed and conceptualized by the Team India captain, will be manufactured, marketed and distributed globally by New Era. The headwear, branded with the One8 and V logos, went on sale exclusively via Jabong in India and neweracap.eu in Europe from Monday.