KOLKATA: Third time lucky? East Bengal FC's long suffering fans would certainly be hoping so. The storied football club Tuesday completed the formalities of entering into a joint venture investment agreement with Kolkata-based multinational conglomerate Emami Group, forming a new company - Emami East Bengal FC Private Limited.
In the newly formed entity, Emami Group holds a 77 per cent controlling share while East Bengal hold the remaining 23 per cent.
The team would play as ‘East Bengal FC’, informed Emami Group director Aditya Agarwal.