MUMBAI: 2018 is looking more positive for global advertising expenditure than previously expected, findings released by advertising and digital communications group Dentsu Aegis Network in its biannual forecast reveals.
Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 - higher than the 3.6% forecast in January 2018 and taking total investment to $613.5 billion. Global events such as the Winter Olympics & Paralympics, the FIFA World Cup in Russia and US mid-term elections will play an important role in stimulating growth.