LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and two Kraft Heinz company brands, Oscar Mayer P3 and Devour, have announced a comprehensive multi-year partnership that expands on the marketing relationship the companies began last year.
The Devour frozen food brand has been named “Official Frozen Meal of UFC,” joining Oscar Mayer P3Portable Protein Pack, which was named “Official Protein Snack” of UFC in 2018. Both designations are new and mark exclusive sponsorship categories for UFC.