STAMFORD, Conn.: WWE and Fanatics Tuesday announced an expansion of their existing comprehensive, long-term sports and entertainment partnership, which will now see Fanatics assume operations of WWE’s global event merchandise business. 

The new deal will kick off on May 1 before WWE’s premium live event, Backlash.

Sep 13, 2022 22:09
NEW YORK: Legends, a global data-intelligence fueled premium experiences company, Tuesday announced the appointment of Kirta Carroll as president of the company’s Global Merchandise division.  Carroll brings a strong retail and marketing background, joining Legends after more than a decade at Foot Locker.
Oct 22, 2021 08:10
BENGALURU: With the cricket season in full swing, Myntra Thursday announced that it is now hosting MPL Sports’ official Team India merchandise collection on its platform. 
Mar 17, 2021 13:03
MUMBAI: Reliance Entertainment, Phantom Films and Mahesh Bhupathi’s Swag Fashion have come together to create a fashion and lifestyle brand inspired by the film ‘83’.   The brand will offer cricket themed merchandise inspired by the Indian team's victory in the 1983 World Cup.
Jul 02, 2020 21:07
KOLKATA: Famed Kolkata club Mohun Bagan's stock flies ever higher after its takeover by the RP-Sanjiv Goenka Group. RPSG is also the owner of Indian Super League franchise ATK. 
Jun 03, 2020 19:06
LIVERPOOL FC HAS PARTNERED with leading global education company Pearson to offer international sports industry qualifications designed to provide pathways to careers in sport, fitness and physical activity for young people and adults.
Sep 06, 2019 18:09
MUMBAI: 100MB, a unique digital application envisioned by Sachin Tendulkar and conceptualized and developed by JetSynthesys, Friday launched Bid2Win LIVE gamified e-auction of personalized merchandise ranging from cricket equipment to branded t-shirts of popular cricket superstars Sachin Tendulkar, Brett Lee and Jonty Rhodes. 
Jun 29, 2018 16:06
NEW YORK: The 2018 NBA champions, Golden State Warriors have excelled off the field as well since its team merchandise was the most purchased during the period of April to June 2018 on the, the official website of the NBA’s original merchandise.
May 10, 2018 19:05
MUMBAI: Formula 1 announced on Wednesday two new initiatives that will enhance the experience of fans attending races.  In the first, Formula 1 have partnered with FanVision Entertainment to create F1 Vision, the most immersive spectator technology, which allows Grand Prix attendees to dive deeper into the event experience with a state-of-the-art handheld device.
Apr 23, 2018 17:04
MUMBAI: The Indian Premier League is in its 11th year and franchise owners and managers are looking for more ways to be innovative in terms of marketing. According to Business Standard, teams have seen a 70% increase in merchandise sales annually over the last three to four seasons, albeit on a small base. 
Apr 12, 2018 14:04
MUMBAI: Peter England, menswear brand from Aditya Birla Fashion and Retail Limited, once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the Indian Premier League (IPL). As the team's official style partner, Peter England will style the CSK players and will also be the official cheerleading partner of 'Whistle Podu Machans'.