ZURICH: A combined 3.572 billion viewers, which is more than half of the global population aged four and over, tuned in to watch the world football’s ultimate competition, the FIFA World Cup 2018 in Russia, the world game's apex governing body has declared.
The global in-home TV audience watching at least one minute of coverage totalled 3.262 billion, while a further estimated 309.7 million people watched no coverage in home but caught the action on digital platforms, in public viewing areas or in bars and restaurants, boosting the total audience by 9.5 per cent.