principal sponsor

AHMEDABAD: Adani Sportsline, the sports arm of the Adani Group, has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.

Financial terms were not disclosed.

This is the second time that the Adani Group has come on board with IOA. The earlier association was in 2021, when the group sponsored the Indian Contingent during the Tokyo Olympics.   

The partnership is an extension of the Adani Group’s sports portfolio.  

Mar 14, 2022 20:03
NEW DELHI: BOLT, an all-in-one EV infrastructure provider, announced its appointment as principal sponsor of the Delhi Capitals for the 15th edition of the Tata Indian Premier League. The partnership will have the BOLT brand logo on the leading arm of the Delhi Capitals’ official jersey, as per an official statement.
Mar 14, 2022 19:03
MUMBAI: WinZO Sports, an e-sports and fantasy arm of India's largest vernacular game-tech company WinZO, has entered into a three-year partnership as principal sponsor of Kolkata Knight Riders.  Apart from featuring in WinZO Sports' marketing campaign, the Knight Riders will soon be seen interacting with WinZO Sports' users across social media platforms.
Feb 15, 2022 20:02
MUMBAI: Hero MotoCorp-backed electric two-wheeler maker Ather Energy on Tuesday said it has signed a multi-year deal with the freshly minted Tata Indian Premier League franchise Gujarat Titans as principal sponsor.
Feb 07, 2022 15:02
BENGALURU: Prime Volleyball League (Pro Volleyball League rebadged for legal purposes) franchise Bengaluru Torpedoes on Monday announced EatFit, a food delivery platform housed under cloud kitchen company Curefoods, as the team's principal sponsor for the ongoing season, which tipped off on 5 February at the Gachibowli Indoor Stadium in Hyderabad. EatFit will appear on the front of Bengaluru Torpedoes' shirt. 
Jan 20, 2022 11:01
MUMBAI: Fintech firm slice, which terms itself India's leading credit card challenger, Thursday announced a three-year partnership as principal sponsor of Reliance Industries Ltd-owned Indian Premier League franchise Mumbai Indians.  Financial terms were not disclosed. 
Jan 06, 2022 18:01
MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League.  Financial terms were not disclosed. The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.
Dec 24, 2021 07:12
NEW DELHI: Pro Kabaddi League franchise Haryana Steelers have announced cryptocurrency exchange Zebpay as one of the team’s principal sponsors for the upcoming edition of the PKL. The company’s logo will appear on the sleeve of the team’s official jersey.
Dec 10, 2021 20:12
MUMBAI: Social gaming platform WinZO has been announced as the new principal sponsor for Future Group-owned Bengal Warriors and Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) Season 8.  Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes “Bharat ka Khel- Kabaddi”. 
Nov 30, 2021 19:11
MUMBAI: FC Goa has announced 1Xnews as the club’s principal title sponsor for the 2021-22 season of the Hero Indian Super League.  As part of the tie-up, 1Xnews will appear on the chest of the club shirt and training wear throughout the course of the season. 
Nov 23, 2021 17:11
MUMBAI: TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has joined hands with four-time IPL champions Chennai Super Kings as the principal sponsor for the next three years (2022-2024).