MUMBAI: European football powerhouses FC Barcelona and Manchester City have separately pulled the plug on recent sponsorship deals signed with cryptocurrency entities due to transparency concerns with their respective partner companies.
Jul 07, 2021 20:07
HONG KONG: UFC, the world’s premier mixed martial arts organization, and Crypto.com Wednesday announced a long-term partnership that represents the crypto platform’s latest strategic move to connect with mainstream consumers.
Mar 18, 2021 17:03
BENGALURU: In its biggest-ever marketing push, PhonePe on Thursday said that it has taken up six different sponsorships for the Indian Premier League (IPL) 2021.
Nov 30, 2020 18:11
NEW DELHI: ITW Playworx, the entertainment, media and communication arm of ITW Consulting Pvt. Ltd., has won the mandate for the sponsorship rights for the international cricket event, Abu Dhabi T10 League, which will run from January 28 to February 6, 2021 at the Zayed Cricket Stadium in Abu Dhabi.
Nov 30, 2020 16:11
KOCHI: Hero Indian Super League franchise Kerala Blasters FC has declared closed all available sponsorship slots for the ongoing 2020-2021 season of the ISL.
Sep 16, 2020 19:09
MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond.
Jul 10, 2020 18:07
WASHINGTON D.C.: World TeamTennis announced category-specific sponsorship agreements for the 2020 season, which will be played in its entirety in West Virginia at The Greenbrier “America’s Resort,” WTT’s official hotel partner, from July 12-Aug. 2.
Feb 08, 2020 16:02
MUMBAI: Mukesh Ambani-owned Indian Premier League (IPL) franchise Mumbai Indians has signed two new sponsors - Marriott Bonvoy and Astral Pipes - and with it has reportedly become the first Indian sports franchise to cross the Rs1 billion sponsorship revenue milestone for a single season.
Jun 27, 2019 11:06
NEW YORK: As part of recent updates to its commercial policies, Major League Soccer becomes the first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits categories to include their brands on MLS jerseys.
Mar 14, 2019 07:03
LONDON: Digital sports network DAZN Group announced Wednesday that DAZN Media is to be the new entity responsible for global media partnerships, as sponsorship and advertising is introduced on the sport streaming service.
Feb 13, 2019 15:02
NEW YORK: Global esports revenues will hit $1.1 billion in 2019, up 26.7% since last year amid ballooning revenues from advertising, sponsorship and media rights to competitive video gaming, according to a study published by Newzoo, a gaming industry analytics firm, on Tuesday.