LOS ANGELES: NBCUniversal and LA 2028 announced Wednesday a partnership through which they will sell media and sponsorship deals in tandem in connection with the Olympics and Paralympics from 2021 to 2028.
Linda Yaccarino, chairman, Advertising and Partnerships at NBCUniversal, will lead the effort in partnership with Casey Wasserman, LA 2028 chairperson.
NBCUniversal will collaborate with the joint venture formed by the LA 2028 Organizing Committee and the United States Olympic Committee - US Olympic and Paralympic Properties, or USOPP - to build a select sales team.