NEW YORK: Global esports revenues will hit $1.1 billion in 2019, up 26.7% since last year amid ballooning revenues from advertising, sponsorship and media rights to competitive video gaming, according to a study published by Newzoo, a gaming industry analytics firm, on Tuesday.
Around 82% of the total market ($897.2 million), will come from endemic and non-endemic brand investments (media rights, advertising, and sponsorship). The highest-grossing individual esports revenue stream worldwide is sponsorship, generating $456.7 million in 2019.