NEW YORK: Sportradar, a leading global provider of sports betting and sports entertainment products and services, Thursday announced the launch of emBET, an industry-first product that integrates live betting content into OTT streaming in real-time.
emBET combines all of Sportradar’s key strengths – including data, odds, insights and advertising – into one product, to keep sports fans engaged with content for longer by informing them of the latest betting information and allowing them to place wagers with betting operators during the live competition they are watching.