Formula E and international sports and lifestyle brand, New Era, Wednesday announced a multi-year global licensing deal for a range of fan headwear products with New Era supplying the official podium cap for the first time in motorsport.
The Hankook Tire podium cap was unveiled at the 2023 Hankook Mexico E-Prix where more than 40,000 fans saw Jake Dennis (Avalanche Andretti Formula E team) win the first race of Formula E’s GEN3 era and become the first racing driver to take the top step of the podium wearing a New Era 9FORTY cap.