technology platform

DAYTONA, Florida: The sport of stock car racing has a long and storied history with technology, one that has helped position NASCAR as a leader among sports leagues in the pursuit for leading-edge innovation. Recently, NASCAR took a major step to pass that tech-forward ethos to companies around the globe through a new initiative called the NASCAR Technology Partner Platform, with 30 technology companies slated to attend the platform’s inaugural event at Daytona International Speedway during Coke Zero Sugar 400 race weekend.