MUMBAI: Disney Star, official television broadcaster of TATA IPL, registered a cumulative reach of 307 million (30.7 crore) viewers for the first ten matches of the 2023 edition of world cricket's richest annual tournament, the network announced Thursday.  

The broadcaster further declared that it has garnered 23% more viewers compared to the previous IPL edition. This reach happens to be the second-highest ever in IPL history (other than IPL editions during Covid). 

Apr 10, 2023 18:04
MUMBAI: JioCinema, the exclusive digital destination for the TATA IPL, has announced "Jeeto Dhan Dhana Dhan", a new contest that gives fans a chance to win one car every match.  Introduced on April 8, JioCinema recorded over 15 million plays on the contest in the first two matches between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings on Saturday.
Apr 03, 2023 19:04
MUMBAI: JioCinema, the official digital streaming partner of TATA IPL 2023, made a blockbuster debut with a stellar opening weekend, the Reliance-owned platform asserted Monday.  The number of video viewers for the first weekend alone on JioCinema eclipsed what was recorded across the entire last season of TATA IPL on digital, the stremer declared. This was also higher than the ICC T20 World Cup 2022.
Apr 03, 2023 17:04
MUMBAI: Disney Star, the official television broadcaster of IPL 2023, clocked a total of 8.7 billion minutes of consumption on TV for the opening match, a 47% growth in comparison to last year, the network asserted, quoting BARC 2+ (Urban+Rural) data. The broadcaster further said that its rating grew by 29% as per the BARC, Male 15+AB (Urban) data.
Mar 31, 2023 18:03
MUMBAI: Smart lock screen platform Glance, in which Reliance's Jio Platforms has a stake, has partnered with JioCinema, the exclusive digital destination of the TATA IPL, to bring the excitement of the marquee T20 league to cricket fans through a unique experience. 
Mar 31, 2023 17:03
MUMBAI: Star Sports Network, the official broadcaster of TATA IPL 2023 has announced a range of product features for the upcoming season in its continuing endeavour to enhance the viewing experience for fans. 
Mar 31, 2023 17:03
MUMBAI: Star Sports’ build-up programming to TATA IPL 2023 has seen a sharp 62% increase over the previous year, reaching 205.6 million viewers, the Disney-owned network, quoting BARC data, declared Friday. 
Mar 31, 2023 16:03
MUMBAI: Ahead of the 16th edition of the TATA Indian Premier League, official broadcaster Disney Star and official digital partner Viacom18 have between them reportedly roped in a total of 34 sponsors, the highest ever for the IPL.  For the last edition, Disney Star, which had both TV and digital rights, roped in 28 sponsors, exchange4media reports.
Mar 31, 2023 16:03
NEW DELHI: Gadget accessory & consumer electronics brand UBON has announced its sponsorship of the Rajasthan Royals for the upcoming season of the TATA IPL.  The team, which is captained by Sanju Samson, will wear UBON's logo on their Helmet and cap throughout the tournament. The partnership is expected to help UBON reach a broader audience and showcase its products to a diverse consumer base.
Mar 31, 2023 16:03
MUMBAI: IPL franchise Mumbai Indians has reiterated its appeal by retaining, extending and signing a diverse range of brand partnerships ahead of IPL 2023.
Mar 30, 2023 19:03
MUMBAI: Marking the sixth consecutive year of association with the Indian Premier League, Tata Motors has announced the Tiago.ev as Official Partner for this year’s edition of the TATA IPL.  Tata Motors will leverage the IPL platform to increase awareness of EVs, while showcasing and driving engagement for its recently launched premium electric hatch – the Tiago.ev.