NEW DELHI: Cybeart, a leading gaming chair brand across Canada, India and Middle East, has partnered with Indian Premier League franchise Mumbai Indiansas MI’s official merchandising partner on a multi-year deal.
The MI partnership comes close on the heels of a similar deal inked with IPL defending champions Gujarat Titans.
Through this strategic partnership, Cybeart is looking to leverage "maximum engagement" with India’s cricketing audience to become a household name in the country’s chair industry.
