YouGov

IPL remains TV-first but engagement higher on digital: Study

SportzPower Team
Mar 29, 2022 18:03

MUMBAI: Havas Media Group India has partnered with YouGov, a global research and analytics agency, for its syndicated study ‘Hi-Cricket’ that helps advertisers measure the impact of their ads during the Indian Premier League (IPL) 2022. Hi-Cricket is the flagship property of Havas Sports & Entertainment. 

In comparison to last year’s Hi-Cricket study, there has been a 20% jump with 41% fans this year saying that they will watch each and every match.

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