MUMBAI: Havas Media Group India has partnered with YouGov, a global research and analytics agency, for its syndicated study ‘Hi-Cricket’ that helps advertisers measure the impact of their ads during the Indian Premier League (IPL) 2022. Hi-Cricket is the flagship property of Havas Sports & Entertainment. 

In comparison to last year’s Hi-Cricket study, there has been a 20% jump with 41% fans this year saying that they will watch each and every match.

Feb 01, 2022 11:02
MUMBAI: The Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India for the second year in succession (no surprises there) with a Buzz score of 50.8.  Even in its 14th season and interrupted by COVID outbreaks which forced it to relocate to the UAE – the IPL continues to hold Indians in its thrall, creating a lot of positive Buzz.
Oct 22, 2021 12:10
MUMBAI:, leading digital travel brand and official Accommodation Booking Partner for the ICC Men’s T20 World Cup, has released a new research report.  The research was commissioned by in collaboration with YouGov and independently conducted among a sample of 1000 cricket fans and travellers from India.  
Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study. 
May 04, 2021 00:05
NEW YORK: Global market research company YouGov and gaming business media outlet Business of Esports have announced a new partnership, making YouGov the Business of Esports' exclusive research and data analytics partner. With the partnership, YouGov will become an official sponsor of the weekly Business of Esports livestream and provide proprietary esports and gaming industry insights to be included in the show.
Jun 17, 2020 21:06
LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
May 03, 2019 17:05
MUMBAI: The cricket fever in India is at its peak with the Indian Premier League 2019 approaching its finale. The number of people watching the series is consistent since the season started, and so is the heavy advertising by brands. Ahead of the finals, YouGov asked respondents on a week-on-week basis, who according to them will win IPL 2019 and which brands to they recall advertising the most in this season.