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SHANGHAI, CHINA: UFC, the world’s premier mixed martial arts (MMA) organization, and Weibo, Tuesday announced their new strategic alliance that will see China’s leading social media platform become the “Official Social Media platform” of UFC in China.
The deal will give thousands of MMA fans in China access to UFC live event content, including athlete and executive interviews, fight highlights, fight night results, athlete metrics, fight announcements and content highlights from the soon-to-open UFC Performance Institute in Shanghai, the world’s largest MMA facility.