SANTA MONICA, Calif.: Worldwide illegal streaming of the Premier League (EPL) delivers £1 million in uncaptured sponsorship media value per match, according to new study.
The study – produced by sponsorship valuation firm GumGum Sports in partnership with digital piracy authority MUSO at the behest of an unnamed elite EPL club – focused on eight matches spanning the 2018-19 season. On average, each match saw an audience of 7.1 million fans across as many as 149 countries.