Coleman and Company Ltd

MINNEAPOLIS, MN: Starting 11 Inc., a Minneapolis-based fantasy soccer platform, has received backing in the form of a $5 million investment from Brand Capital, the strategic investment arm of Bennet, Coleman and Company Ltd (BCCL).

Starting 11 is the world’s first live-action daily fantasy soccer app. The app allows players to make substitutions to their fantasy squads in real time – just like a real-life soccer manager.