MUMBAI: FanCode, India’s first multi-sport aggregator platform by Dream Sports, has exclusively partnered with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (DFL), to show Bundesliga action every single week.
It bears noting that SportzPower was the first and only media platform to report on September 9 that FanCode's "was the only bid on the table" after DFL rejected the renewal offer made by incumbent media rights holder Star Sports.
With this exclusive multi-year partnership, which is not just for streaming rights, but for television as well as digital, FanCode becomes the only destination for sports fans in India to experience comprehensive coverage of the Bundesliga, one of the world’s most popular sports leagues.
The Bundesliga features some of the biggest teams in the world including the current UEFA Champions League winner, FC Bayern München, along with Borussia Dortmund, RB Leipzig, FC Schalke 04 and VfL Wolfsburg.
Indian football fans will now have easy access to watch all the games and follow superstars like Robert Lewandowski, Thomas Müller, Erling Haaland, Marco Reus and Manuel Neuer, exclusively on a single platform. For the very first time, Indian football fans will have access to every single game from the league which will be exclusively live streamed on FanCode, including the German Supercup which this year takes place between Bayern and Dortmund.
Besides live streaming, FanCode users can access comprehensive coverage of the league, including game highlights, news, live blog commentary, extensive fantasy research resources and much more. Through this partnership, the Bundesliga will have direct and extensive reach to 100M unique Indian sports users that are part of the Dream Sports ecosystem.
Talking about the fan experience, Yannick Colaco, co-founder of FanCode, said: “FanCode is committed to bringing depth and breadth to the sports experience in India by promoting a multi-sport culture through digital innovations. As the exclusive fan destination for Bundesliga, we have an opportunity to bring a new-age experience to Indian sports fans that are tailored to their preferences. As one of the most widely followed football leagues in the world, we are looking forward to engaging and onboarding new and existing Bundesliga football fans on the platform to further build on their fandom quotient.”
Commenting on the exclusive partnership, Prasana Krishnan, co-founder of FanCode, said: “We are very excited to partner with such a prominent football league as the Bundesliga. While the popular European league is widely followed by avid football fans across the globe, the league is gaining traction among Indian football fans as well. There are many local fan clubs that enjoy and immensely follow the league in India. With this partnership, Bundesliga becomes our largest football association and our flagship football property. Together, we will bring comprehensive fan experience to Indian sports fans like never before and further support in increasing the popularity of football in India.”
Talking about the new and exciting partnership, Robert Klein, CEO, Bundesliga International, said: “Germany and India share a world-renowned passion for sport and we believe that the fast, high-scoring football of the Bundesliga is the perfect fit for Indian fans. India is one of the largest and fastest markets for digital growth and this opportunity to utilise FanCode was a key factor in our decision making. By working in partnership with FanCode, we are able to reach over 100 million highly engaged sports fans through the Dream Sports ecosystem, and we are excited to use the highly innovative and interactive FanCode platform to reach more Bundesliga and sports fans in India than ever before.”
The 2020-21 season is scheduled to begin on September 18. The defending champions FC Bayern will launch the 58th Bundesliga campaign with a home game against FC Schalke 04 at the Allianz Arena in Munich, Bavaria. The Bundesliga is also associated with Dream11 as their Official Fantasy Sport Partner.
Bundesliga rights up for grabs after Star Sports deal ends