ABBOTT PARK, Ill.: Abbott has has entered into a three-year agreement to be the Health Sciences and Nutrition Partner of the Real Madrid Football Club and Global Partner of the Real Madrid Foundation — an organization founded by the club to promote the values inherent in sport to children globally.
The partnership will encompass education, sports and social welfare activities in support of at-risk children in 80 countries, as well as nutritional support for the first men's and women's and Academy teams and new product innovation and development.
Real Madrid is one of the most successful and recognized sports clubs in the world and is supported by more than 600 million fans globally. In 1997 the club launched the Real Madrid Foundation to support social and cultural integration for at-risk children around the world through sport, through teaching values such as teamwork, respect, collaboration—and physical fitness.
"Malnutrition remains a concern amongst Indian children, more so since its consequent health effects often plague them lifelong,” said Swati Dalal, general manager, Abbott’s nutrition business, India. "Abbott and The Real Madrid Foundation share the same goal which is to nourish children around the world as we move towards a better, healthier future.
"Football is a universally loved sport which encourages healthy lifestyle habits and with this collaboration, we hope to secure wider reach and create long-lasting impact in the lives of children through our collective efforts and resources."
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