LONDON: Dentsu International Wednesday announced the appointment of Alex Hesz as Global chief strategy officer.
Hesz joins dentsu from DDB Worldwide where he has been Global CSO since June 2020 and Group CSO of adam&eveDDB. His clients included some of the world’s biggest brands Google, Samsung, Unilever, Mars, Lloyds Banking Group, BlackRock and Facebook (Meta).
Partnering with Global CEO Wendy Clark and the Dentsu International executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.
Hesz will spearhead Dentsu International’s go-to-market strategy partnering across the business to define integrated, human-centric, world-class products, services and solutions to drive growth for clients. Hesz will join the Dentsu in 2022.
Clark commented: “Alex’s appointment is game changing for dentsu. He is one of the foremost strategic leaders in the industry. On our journey to optimising from 160 to 6 global leadership brands, this role is critical to integrate our total offering across Media, CXM and Creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace.
“Alex is a massively talented, driven and proven leader who is wired to understand clients’ needs and aspirations. I couldn’t feel more confident that Alex joining at this critical juncture in our transformation will bolster our realisation of being the most integrated network in the world.”
The appointment comes off the back of dentsu’s second quarter of consecutive growth and follows client wins and expansions including Manulife and Kering. This also follows the recent executive appointment of Fred Levron, Global chief creative officer, Dentsu International, demonstrating Clark’s ongoing commitment to create a client-centric, modern, dynamic and progressive top management team.
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