MUMBAI: Edtech platform Unacademyhas launched a new brand film titled Lesson No. 7, featuring brand ambassador an former Indian cricket captain MS Dhoni.
The 85-second video depicts a metaphorical representation of Dhoni’s life journey with the "vision of helping learners pursue their dreams with perseverance".
Deviating from the narrative style of Unacademy’s recent films, Lesson No. 7 uses high quality production and CGI to create an allegorical rendition of the barriers that Dhoni overcomes in order to achieve greatness and remain battle ready. The heavy production sets this brand film apart as one of its kind in India which required over 200 crew on live action shoot and 40+ artists for post-production across countries such as India, Argentina, Portugal and US and over three months of VFX.
Unacademy drives a message with the film to convey that an individual can overcome all insecurities by making relentless efforts. The film starts with a meteor shower heading towards earth, as a solitary figure prepares to catch it. The scene then cuts to an approaching train that the figure attempts to beat by breaking into a sprint crashing through walls. The train in the film was used to represent the shackles that hold one back, while the walls denoted milestones in one’s journey. The film ends with the figure catching the meteor as the approaching train dissipates, epitomizing his victory over all odds.
Puneet Kapoor, Regional creative officer, Mullenlowe Lintas Group (which was given the creative mandate for the ad film), noted: “It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long drawn production, Unacademy marketing team for sticking for this idea through thick and thin and to Hungry films for pulling off this beauty.”
The creative agency for the project is Mullenlowe Lintas and the production house is Hungry Films with director - Vijay Sawant and producer - Dharam Valia and voice by Viraj Adhav.
Watch the film here...