New York Life inks multi-yr partnerships with MLB, US Soccer

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NEW YORK: New York Life, America's largest mutual life insurer, Wednesday announced multi-year partnerships with U.S. Soccer, Major League Baseball (MLB) and Little League International.

The new partnership makes New York Life U.S. Soccer’s official life insurance partner. Additionally, MLB and Little League International announced that New York Life is expanding its long-term commitment to baseball and youth sports to become the official financial guidance partner of MLB. 

The multi-year partnership between the three organizations aims to build deeper connections with fans and families – and make a lasting impact on the communities served by the mutual life insurer. Beginning this year, New York Life will become the presenting sponsor of the National First Game Certificate Program and a sponsor of MLB at Rickwood Field, hosted at the oldest professional ballpark in the United States and former home of the Birmingham Black Barons of the Negro Leagues.

As part of the multi-year partnership, New York Life has also been named an official sponsor of Little League and the Little League World Series, as well as the presenting sponsor of the MLB Little League Classic held each August in Williamsport, Pennsylvania.

Meanwhile, the new, multi-year partnership with U.S. Soccer enables New York Life to celebrate trailblazers of the sport and support the growth of the game from youth leagues to professional levels. Beginning this year, New York Life will become the presenting partner of the federation’s Coach for Community program and U.S. Youth Soccer’s National Championship Series.

Through the partnership, New York Life will help celebrate teams that laid the foundation for U.S. Soccer through the ownership of a National Team title night, which will focus on honoring key moments and figures in U.S. Soccer history, including legends of the game, builders of the sport, and iconic matches.

New York Life and U.S. Soccer will continue to showcase the importance of advice and guidance in sport by providing additional resources to help evolve the federation’s Coach for Community program, which was developed by U.S. Soccer in 2021 to serve as an introduction to teaching the game and to improve sporting experiences within communities, particularly in underserved areas that may lack access and training for coaches, players, and volunteers.

In support of U.S. Soccer’s strategic pillar to grow the game, New York Life will also be the presenting partner of U.S. Youth Soccer’s (USYS) National Championship Series, with resources and events focused on developing sound decision-making among young players and their families. Each summer, USYS crowns a 13U-19U Boys and Girls national champion after a culmination of year-long competitions at the state and regional levels during the National Championship Series. Consisting of approximately 185,000 players on 10,000 teams from USYS’ 54 State Associations, the competition offers players the opportunity to showcase their talent against the best competition in the nation.

As for the baseball partnership, New York Life and MLB will host exclusive fan engagement events, offer giveaways, celebrate our communities, and support the growth of the game at the youth level. Fans can look forward to opportunities to interact with their favorite teams, players, and financial professionals throughout the baseball season.

Over the coming years, New York Life and Major League Baseball will partner to:
Honor young fans’ attendance of their first-ever baseball game through the National First Game Certificate Program;
Recognize the best youth athletes as they compete in the Little League World Series and enjoy the unique atmosphere of the MLB Little League Classic;
Celebrate the history of Black baseball at MLB at Rickwood Field; and
Create opportunities to deliver financial education by connecting New York Life’s more than 12,000 financial professionals across the country to local Little League Baseball and Softball programs in their communities.