NEW DELHI: India’s leading online travel company, MakeMyTrip launched an IPL themed TVC campaign highlighting their hotel services. The new TVC campaign extends MakeMyTrip’s brand promise from Memories Unlimited to Hotels Unlimited, by showcasing the brand’s strength and value-proposition of ‘widest range of Hotels with Best deals’.
The TVC campaign features IPL heavy weights Ishaant Sharma, Shikhar Dhawan and Cameron White talking about the trustworthiness of booking hotels on MakeMyTrip. Keeping with the witty, humorous and quirky tone of previous brand campaigns, the new commercials demonstrate the positive effect of a good Hotel experience. Earlier this month, MakeMyTrip became the Principal Sponsors of Sunrisers Hyderabad.
Speaking about the launch of the new TVC campaign, Mr. Manish Kalra- Marketing Head, MakeMyTrip said, “We have extended our brand promise to ‘Hotels Unlimited’ and are very excited about star players from Hyderabad Sunrisers being a part of our latest Television campaign. The campaign is targeted at building greater customer-confidence in booking hotels online. MakeMyTrip offers Money-back guarantee and last-minute hotel deals for same-day Hotel bookings. Together, they will enhance customer confidence while booking hotels online. MakeMyTrip’s hotel deals are accessible both on the website as well as mobile devices.”
Last-Minute Hotel Deals are a boon for last-minute and spontaneous travel plans. MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under Last-minute deals.
Customers will receive discounts of at least 30% on these deals. Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip website, making it very easy for customers to find such deals. Travellers on the move can also access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.
TVC details:
1. Creative Agency: FPB Ulka
2. Production House; Director: MAD Films; Abraham Cherian
3. TVC duration: 30 seconds; 25 seconds; 15 seconds
4. Media Planning: English News, Hindi News, English Entertainment, Hindi Entertainment, Infotainment Channels, Movies
5. Language: Hinglish
Category