NEW DELHI: Highest energy return, superior cushioning, optimal fit and temperature independence, and just like that, running will never be the same. adidas introduced the Energy Boost to India at the new adidas Sports Performance Centre in South Extension, Part 1 today. The swashbuckling India cricketer Suresh Raina, along with Arun Bhardwaj, India’s first ultra-marathon runner, unveiled this new innovation, and experienced the endless energy themselves.
Commenting on the occasion, Tushar Goculdas, Brand Director, adidas India, said, “2013 is the year of phenomenal innovations from adidas and we have exploded at the start line with the launch of ‘Energy Boost’- our first generation product created with the ground-breaking technology, BOOST™. Packed with the highest energy return ever achieved and unparalleled performance in almost any condition, this phenomenon is set to revolutionize the world of running. We undertook 3 years of cutting-edge research before launching the BOOST™ and Energy Boost is the first of many in our incredible innovation pipeline, leveraging the Boost technology .”
Speaking at the launch, Suresh Raina, adidas athlete, said "adidas is always developing innovative products to give athletes like me an edge on the field. Their products have continuously set a benchmark with respect to technology, design and performance. Post the recent knee injury; I began my quest for a shoe with extra cushioning, without compromising on my performance. Today, adidas has not only developed ground breaking cushioning technology with the BOOST, but also provided unmatched energy to go beyond my best."
The innovation goes beyond the revolutionary midsole technology. The upper on the Energy Boost features adidas Techfit technology which provides optimal comfort and support to the entire foot while in motion. Engineered powerbands across the upper provides targeted support and stabilise the foot where needed when moving.
Energy Boost priced at Rs.10, 999 will be available in India at select adidas Sport Performance stores as of 7th March, 2013.
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