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MUMBAI: GroupM, the media investment group of WPP, has announced their advertising expenditure (adex) forecasts for 2019.
As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
TYNY forecasts India's advertising investment to reach an estimated Rs 806.78 billion this year. This represents strong estimated growth of 14%, for the calendar year 2019 (approx. 2x of the GDP growth).
