MUMBAI: The OTT video market in India is beginning to see real traction with more competitors and new innovative platforms on the back of cheaper data bundles.
Higher prevalence of 3G and 4G, along with revamped data packages, boosting growth of innovative niche service platforms for online video consumption, finds a recent analysis by Frost & Sullivan - “Over-the-top (OTT) Video Services Market, India, 2017–2022”.