BOSTON: American sportswear brand New Balance has unveiled the next chapter in its 'We Got Now' campaign: 'Impatience Is A Virtue', an intimate look into what drives Team New Balance athletes and fearlessly independent fans of the brand around the world to claim the 'now' and pursue their passions and dreams.

Apr 28, 2020 18:04
NEW DELHI: It was on April 2 that All India Football Federation kicked off the #FitWithIndianFootball campaign in a bid to inspire and promote fitness amongst fans with the entire country locked down as a result of the ongoing COVID-19 pandemic.
Mar 21, 2020 12:03
WHILE THE CORONAVIRUS pandemic has suspended the 2019-20 NBA season, it has not lessened the league's global impact and reach. Over the past week, 18 NBA and WNBA players created public service announcement videos to share important health and wellness information about ways to reduce the spread of the coronavirus. Those videos have generated more than 37 million views across the league's social media accounts.
Mar 05, 2020 18:03
HERZOGENAURACH, Germany: On the heels of its recently launched Propah Lady campaign, PUMA continues to be driving powerful conversations celebrating empowered women. This International Women's Day, the brand partners with 'Women Win' to support women and girls in sports.
Jan 31, 2020 17:01
MUMBAI: The Association of Mutual Funds in India (AMFI) has signed cricketing icons Sachin Tendulkar and MS Dhoni for their 'Mutual Funds Sahi Hai' campaign, to help create awareness about Mutual Funds, as the preferred investment option.
Nov 21, 2019 15:11
MUMBAI: India's leading sportscaster Star Sports has been the home of the English Premier League, arguably the world's greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India but also in the world. 
Nov 20, 2019 11:11
MUMBAI: Sony Pictures Sports Network (SPN) has conceptualized and launched the ‘Love for Cricket knows no Boundaries’ campaign to tell the poignant, heart-warming story of a "true" fan of the sport.  Breaking away from expected clichés of sports commercials, the sports network has launched a campaign which is inspired by true events and chronicles the passion of a real-life cricket fan, Charles Rao. 
Nov 11, 2019 12:11
NEW DELHI: US sportswear brand Under Armour, in its newly launched digital film titled ‘Story of Will’, shows one incredible story of the Indian Women Ice-hockey team.
Oct 07, 2019 20:10
MUMBAI: The Hero Indian Super League (ISL) season 6 is set to begin on October 20. Star Sports, the broadcaster for the league, will be showcasing all the 90 league matches live in seven languages across six sports channels, in addition to OTT platforms Hotstar and Jio TV. 
Oct 03, 2019 22:10
MUMBAI: Japanese sport performance brand ASICS has unveiled its contemporary expression of its founding vision by launching the 'I MOVE ME' campaign in India Hindi film star Tiger Shroff.  'I MOVE ME' is a modern retelling of the global campaign that aims at inspiring everyone to be healthy, happy and energized through sport, one country at a time.
Oct 03, 2019 14:10
MUMBAI: Leading menswear brand Indian Terrain is all set to mark its 20th anniversary with brand ambassador Mahendra Singh Dhoni and the launch of its latest campaign, ‘The Spirit of Man’.