FUZHOU: China's men's suit brand Diking has seen sales increase of over 30% year-on-year in June after sponsoring FIFA World Cup in Russia.

Diking CEO Lv Qi told Xinhua that while sales growth was one clear positive output of the sponsorship, even more important was the worldwide recognition and popularity the World Cup association brought the brand.

Jun 09, 2018 15:06
BEIJING: With less than a week to go for the World Cup in Russia, FIFA has announced two new sponsorship deals signed with Chinese companies Diking and Luci. Diking is known in China as a leading brand in men’s business attire. Courtesy this sponsorship, the firm will gain a variety of rights such as brand association rights in Asia, LED board exposure during FIFA World Cup events and access to tickets.