NEW YORK: Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII, subject to revision, is $382 million. This would be the third largest amount in history, trailing only the 2017 and 2018 games.
There was a total of 49 minutes, 45 seconds of national commercial time from paying sponsors, the NFL and CBS-owned networks. This matches the third highest total on record. Ads accounted for 23% of the total broadcast.