global brand communication platform

TORONTO: Canadian sportswear brand New Balance has announced the launch of "Fearlessly Independent Since 1906" – its new global brand communication platform "that reflects the heritage and non-conventional values of the global sports company". 

The platform includes a new visual identity system with distinct typography and iconography across all of the brand's global communication and distribution channels and will be brought to life to consumers for the first time through the integrated Declare Your Independence marketing campaign.