MUMBAI: In its fourth year now, the Indian Super League is yet to ensnare that demographic so crucial to growing football in India - the youth.
An ESP Properties' study, presented at the India Football Forum 2017, indicates that approx. 55 per cent of the Premier League viewers in India are not tune into the ISL on television. A lion's share of this audience is male, aged 4 - 21 years. Culling BARC data from February 2017 to ISL Match 2017-18 match #13, the study indicates that just 45 per cent of the audience that tuned into EPL also viewed ISL matches.