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MUMBAI: The Indian Premier League (IPL) was not only a hit amongst sponsors and advertisers, but also amongst fans online. The keyword "IPL" had a volume of 1.8 million, as per the findings of SEMrush, a search engine optimisation (SEO) and search analytics software.
The SEMrush'sstudies the online user behaviour of 192 million viewers and provides intelligence data such as website traffic information, keywords projected AdWords spend and other SEO-related data.
IPL’s results have shot up by double as the IPL keyword volume in April 2017 was 823,000.