MUMBAI: Taproot Dentsu has won Indian Premier League’s creative mandate. The win is a major coup for Dentsu Aegis Network’s creative agency as the prized account has been managed by Ogilvy India ever since the IPL launched in 2008.
While no official announcement has been made thus far, the development was first reported on by Economic Times.
Taproot has been working on the IPL creatives that are expected to roll out from March 23.
