Shree Cement

KOLKATA: Shree Cement Limited on Tuesday officially ended their two-year "troubled from the get-go" association with East Bengal, handing back the sporting rights of the ISL wooden spooners to the club's executive committee.

Shree Cement is the second corporate after Bengaluru-based Quess Corp forced to cut their losses and exit after falling afoul of the shenanigans of the EB's "old guard", which is run by Debabrata (Nitu) Sarkar. 

Aug 25, 2021 19:08
KOLKATA: After months of foot-dragging, East Bengal officials announced Wednesday the signing of the final agreement of their joint venture with investor Shree Cement Ltd (SCL).
Aug 23, 2021 19:08
THE WORST CASE SCENARIO THAT LOVERS OF Kolkata's SC East Bengal, which turned 100 two years ago, is now a reality with new investors Shree Cement ending all dealings with the iconic football club's intransigent management committee.
Aug 18, 2021 08:08
KOLKATA: The ball is now definitively in the court of the top legacy officials from East Bengal, with the confirmation Monday that the storied Kolkata club had received the final agreement from principal investors Shree Cement.  
Aug 03, 2021 04:08
KOLKATA: Shree Cements, one of India’s top three cement manufacturers, announced Monday that medal winners at the ongoing Tokyo Olympics winners would get free cement to help them build their dream homes.
Jul 22, 2021 18:07
THE ANGER THAT HAS STEADILY BEEN BUILDING UP against the legacy officials of SC East Bengal over their refusal to sign the final agreement that would officially transfer operational and executive power to the 100-year-old club's investor Shree Cement unravelled into open confrontation on Wednesday.
Jun 09, 2021 09:06
KOCHI: Indian Super League franchise Kerala Blasters FC declared Tuesday that all "necessary actions have been taken to clear pending obligations" in the wake of receiving a letter from FIFA stating that the club has been banned from signing players in the upcoming transfer window.  The Yellow Army is set to sign Serbian Ivan Vukomanovic as head coach as they prepare for the new season.
Jun 03, 2021 07:06
MUMBAI: Your move East Bengal "old guard".
Jun 02, 2021 08:06
MUMBAI: Here we go again. Indications to that effect have been "blowin in the wind" for a while now, but what is currently playing out for SC East Bengal's new investors Shree Cement appears to be a rewind of what happened with Quess Corp, the club's earlier investor for two seasons. 
May 26, 2021 19:05
KOLKATA: The heat that top officials from East Bengal have been receiving from all quarters for their intransigence (read hunger to retain the reins on power) looks to be finally paying dividends. Or maybe one should wait till said officials, among whom current executive committee official Debabrata Sarkar is "the face", sign on the dotted line.  
Oct 19, 2020 16:10
KOLKATA: Freshly minted Hero Indian Super league franchise East Bengal FC unveiled their new logo and name at the weekend. The storied club, in which Shree Cement are the now controlling stakeholders, has been rebranded as Sporting Club East Bengal (SC East Bengal).