TAM AdEx

MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games. 

It goes without saying therefore that the the advertisers and brands that "put their money where there mouths were", benefited from the "positive afterglow" that the Tokyo 2020 Olympic Games, delivered under the shadow of the COVID-19 pandemic and without fans, gave off.  

Sep 29, 2020 19:09
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 13 Advertising Report, which has analysed data from the first four games of this year's 13th edition of the Indian Premier League and how it compares with IPL 12.    As per the report, the Top 5 categories were dominated by 'E-commerce' sector' and accounted for more than 40% share of Ad Volumes during first 4 matches of IPL 13.