TAM AdEx

Badminton tops TV ad volumes for female sports celebs: TAM AdEx

Last updated : Mar 02, 2023 19:03
SportzPower Team
Mar 01, 2023 15:03

MUMBAI: TAM AdEx has released its "Advertising Report on Female Sports Celebrities", based on Ad Volumes for TV (excludes promos). 

The key takeaway from the report is that while cricket is far and away the most popular sport in India, it only ranked fourth in terms of ad volumes of endorsement ads featuring female celebrities. The top spot was taken by badminton, boasting a whopping 49% share of ad volumes.    

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