MUMBAI: Internet commerce company Meesho has launched its latest campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever surrounding Indian Premier League.
The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season.
Meesho’s latest campaign celebrates every shopkeeper who keeps their doors open for Indians from diverse walks of life, joined together by their shared love for the sport.