NEW YORK: The NBA has debuted its new 2022-23 season tip-off spots, “The Nonstop NBA” for its brand campaign and “This is HAPPENING” for the new NBA App.
Both are now streaming across all @NBA social platforms and on the new reimagined NBA App.
2022-23 Brand Campaign – “The Nonstop NBA”
Told through the lens of the ultimate NBA superfan, nicknamed “Non-Stop”, and featuring an All-Star lineup of NBA players, coaches and legends, the spot celebrates the return of the NBA, showcasing how the game and its culture is constantly evolving.