MUMBAI: To mark 30 years of the longest standing partnerships in Premier League football, Carlsberg India is launching 5 limited edition of beer in cans inspired by some of the iconic kits on the front of Liverpool FC shirts from its rich association with the Danish brewer.
Carlsberg
Mar 16, 2021 17:03
MUMBAI: Danish beer major Carlsberg is celebrating its partnership with Liverpool Football Club by launching limited-edition ‘Champions’ cans across various cities in Maharashtra.
This his limited-edition packaging will see Carlsberg switch its green colour to Liverpool FC’s iconic red. The can features Liverpool FC’s crest along with the personal signatures of first team players and ‘Champions 2020 onwards’.
May 24, 2019 23:05
LONDON: Liverpool Football Club and Carlsberg have extended their record-breaking relationship by agreeing a five-year extension.
The new deal builds upon Carlsberg’s title as longest-standing partnership in the Premier League and will see the Danish brand become the club’s official beer until the end of the 2023-24 season.