LONDON: International Game Technology PLC has signed a multi-year exclusive licensing agreement with WWE to develop and distribute WWE-branded omnichannel lottery games and turnkey promotional programs featuring company logos, talent, events and programs.
licensing agreement
Oct 22, 2021 18:10
STAMFORD, Conn.: WWE and Mattel, Inc. Thursday announced a multi-year extension of their global master toy licensing agreement.
The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.
Jun 03, 2021 18:06
LAUSANNE: The International Olympic Committee (IOC) and nWay, a subsidiary of Animoca Brands, Thursday announced the upcoming launch of a new Olympic-themed digital entertainment experience consisting of non-fungible token (NFT) Olympic pins and cross-play multiplayer video games developed by nWay as part of a new licensing agreement with the IOC.
Apr 27, 2021 19:04
MADRID: First Touch Games (FTG), in partnership with LaLiga, has announced the global release of FTG’s mobile football game “Score! Hero 2”, the sequel to the original hit “Score! Hero” which now features licensed teams from the top Spanish competition, LaLiga Santander.
Apr 14, 2021 18:04
MUMBAI: Fashion and lifestyle brand Benetton has joined hands with watchmakers Timex India to introduce an exclusive line of watches in the Indian market.
The collaboration is part of a licensing deal where Benetton India will be at the forefront of "creative inspiration stemming from the brand’s DNA of colors and social", while Timex India will spearhead the overall designing, manufacturing and distribution.
Apr 07, 2021 20:04
PARIS: Automobile Club de l'Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world's oldest active sports car endurance race, through 2024.
Jun 26, 2019 13:06
LONGARONE, Italy: German sporting goods major adidas has entered into a licensing agreement for eyewear products with Italy's Marcolin Group, a leader in the eyewear sector.
Jun 14, 2019 14:06
MUMBAI: Indian cricket great Sachin Tendulkar has joined an ever expanding list, suing Australian batmaker Spartan Sports over an alleged non-payment of $2 million bound by an exclusive licensing agreement.
MS Dhoni, Michael Clarke and Kevin Pietersen are among other cricketers Spartan has had on its books over the years.