LONGARONE, Italy: German sporting goods major adidas has entered into a licensing agreement for eyewear products with Italy's Marcolin Group, a leader in the eyewear sector.
The partnership, stretching until 2024, will see the first eyewear products hit the market beginning 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas badge of Sport and Originals labels.